Marketing Strategy That Ships
Fractional CMO for B2B SaaS and healthcare companies who need strategic positioning and execution velocity. Your marketing team is capable, but they're optimizing in the wrong category.
SERVICES
Fractional CMO Services That Actually Ship
Unlike traditional consultants who deliver decks, or in-house teams who optimize incrementally, I bring category-level thinking with operator execution.
Category Design
Create a new category instead of fighting for market share. This is how you build an unfair competitive advantage that compounds over time.
Learn more →Go-to-Market Positioning
Stop competing on features. We'll position you in a category where you win by default. This isn't about messaging—it's about strategic positioning.
Learn more →Execution Velocity
Strategy without execution is just expensive advice. I've led revenue and marketing teams through growth and M&A. I build, not just advise.
Learn more →Operator Experience
I've led revenue operations and marketing teams through growth and M&A. This isn't theory—it's what I've built and executed.
Learn more →Custom Engagements
No packages, no commoditization. Every engagement is designed around your specific situation and strategic needs.
Learn more →B2B SaaS & Healthcare Focus
Deep expertise in the industries where category design matters most. I understand the unique positioning challenges you face.
Learn more →Engagement Models
Custom engagements designed around your specific situation. No packages, no commoditization—just strategic work that ships.
90-Day Marketing Audit & Strategy Sprint
Comprehensive audit, competitive analysis, positioning framework, and 30-day execution roadmap.
- ✓Category audit & positioning analysis
- ✓Competitive landscape mapping
- ✓Positioning framework & category design
- ✓30-day execution roadmap
Fractional CMO (Ongoing)
Strategic leadership and execution velocity. Category-level thinking with operator execution.
- ✓Strategic positioning & category design
- ✓Go-to-market strategy & execution
- ✓Team leadership & velocity coaching
- ✓Ongoing strategic guidance
Go-to-Market Launch Support
Intensive support for product launches, rebrands, or category creation initiatives.
- ✓Launch strategy & positioning
- ✓Category creation framework
- ✓Messaging & narrative development
- ✓Launch execution & velocity
Schedule a Strategy Call
Let's discuss your positioning challenge and see if we're a fit.