Approach

Category Design + Execution Velocity

Here's How I'd Approach Your Situation

I've led revenue operations and marketing teams through growth and M&A. Now I help companies create unfair competitive advantages.

1

Client Work Example

Category Audit

Most companies are competing in the wrong category. We'll identify where you're actually competing, where you should be, and the gap between those two positions.

2

Client Work Example

Positioning Framework

Build a positioning framework that creates a new category or redefines an existing one. This isn't about differentiation—it's about category design.

3

Client Work Example

Execution Roadmap

Translate strategy into a 90-day execution roadmap. What actually ships, what moves the needle, and what creates compounding advantages.

4

Client Work Example

Operator Execution

I don't just hand off a deck. I work alongside your team to execute, measure, and iterate. Strategy that ships, not strategy that sits in a folder.

Ready to Create an Unfair Competitive Advantage?

Let's start with a free marketing audit. No deck, no pitch—just a real conversation about what's actually blocking your growth.

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